In Mexico there are more than 5 million companies of all types and sizes, according to INEGI data. And, although there are no official figures, it is natural to think that there are more and more companies investing in digital marketing and, therefore, greater competition. So, to break through, it is very important to have a…
Managing social networks today is not as easy as it used to be in the past. Also, if you plan to incorporate them into your marketing strategy, it is not just about creating them and running them. From choosing the right platforms to defining your content strategy, “analysis paralysis” is a problem for even the most…
There are many studies on the best times to post on each social network; here we mention the most recent ones and tell you how to determine the optimal time to publish in different industries. Best times to post on Facebook Facebook is the largest social network so far; According to the Statista ranking , the platform maintains its leadership…
Social media marketing is the creative and strategic use that a brand makes of its digital platforms to increase the engagement of its users and thus create a constantly growing community , with the ultimate goal of increasing sales . To achieve this objective, it is essential to create valuable content that is distributed through social networks , among which the following stand out for their scope:…
Global SEO ranking factors keep changing and it can be hard to keep up with the latest developments, but if you want your site to get traffic, you need to stay informed. Therefore, in this guide we will share with you the essential SEO ranking factors you need to dominate the first position in search…
B2B Content Marketing is the ability to use content to expand your company’s audience, strengthen and develop affinity with your brand and, most importantly, attract other companies that may be potential customers. Unlike other types of strategies, B2B Content Marketing has to be useful above all else . That is, if the content is not actionable or applicable to…
When you meet someone who works with technology, your biggest question is how to appear on Google? Many believe that it is a complicated answer, but in reality, it is enough to follow a few steps to promote your business on the internet. In this post we are going to detail the main issues you need to…
Do you want to improve the excellence and quality of your company? With this continuous improvement plan you will surely achieve your goals, get to know it. Have you ever wondered if the way your company works is the best? A question that arises when some of the operations and processes are not giving the results they should. Or, if the…
Businesses are facing high levels of uncertainty due to the pandemic, but that’s not the only reason why data science is important . The global pandemic by COVID-19 has impacted all aspects of society, just as it has in organizations, regardless of their size or the sector to which they belong, thus marking a relevant turning point…
Successfully implementing Artificial Intelligence (AI) in the enterprise requires more than just tech skills. Here are three strategies to help you become a leader in AI technologies Artificial Intelligence (AI) is disrupting businesses and job roles in every industry, causing concerns about long-term job security for low-skill manual jobs and management roles alike. To prepare for this…
