B2B Content Marketing is the ability to use content to expand your company’s audience, strengthen and develop affinity with your brand and, most importantly, attract other companies that may be potential customers. Unlike other types of strategies, B2B Content Marketing has to be useful above all else . That is, if the content is not actionable or applicable to…
When you meet someone who works with technology, your biggest question is how to appear on Google? Many believe that it is a complicated answer, but in reality, it is enough to follow a few steps to promote your business on the internet. In this post we are going to detail the main issues you need to…
Do you want to improve the excellence and quality of your company? With this continuous improvement plan you will surely achieve your goals, get to know it. Have you ever wondered if the way your company works is the best? A question that arises when some of the operations and processes are not giving the results they should. Or, if the…
Successfully implementing Artificial Intelligence (AI) in the enterprise requires more than just tech skills. Here are three strategies to help you become a leader in AI technologies Artificial Intelligence (AI) is disrupting businesses and job roles in every industry, causing concerns about long-term job security for low-skill manual jobs and management roles alike. To prepare for this…
Today’s increasingly digital work environment calls for agile processes and methodologies. Consider these strategies to achieve and assess agility in your organization Over the last two years, organizations have shifted plans and priorities to meet the challenges of a new hybrid workplace. Planning, along with the ability to adjust and reset as necessary, are important….
2022 marks the fourth year Red Hat has sponsored its annual The State of Enterprise Open Source report. With almost 1300 worldwide IT leaders surveyed, this annual survey provides a window into trends and selectively explores new topics of interest. Let’s take a look at some stats from each category. One key trend is the growth…
Over the past 15 years, companies have experimented with SaaS applications, taken advantage of the abundance of cheap compute and storage, and migrated desktop workloads to the cloud, but have yet to achieve digital transformation. At an event organized by NetEvents on multicloud, experts agreed that we are on the verge of a generational change in…
Waste of time looking for documentation, if it can be found, overwriting of files, duplication of documents, lack of security… These are some of the main problems derived from the lack of control over a company’s documents, from invoices, delivery notes, contracts, licenses and permits, to passwords, business cards, and tax documents, among many others. The risks…
The digital transformation of an SME is today one of the processes that arouses the most interest in most business sectors. According to a study by Market Research for BBVA, published in 2017, 60% of Spanish companies consider digitization essential to obtain greater profits and more success in their businesses. However, the term digital transformation is often confused…
Sustainable development consists of satisfying the needs that we have in the present without putting at risk the ability of future generations to do the same, as well as guaranteeing a balance between economic growth, social well-being and biodiversity conservation. The concept dates back to 1987. It appeared for the first time in the Brundtland report in which it…
